Tuesday 29 November 2011

CHINA’S SOFT POWER GAP

The Huffington Post

A CHINESE CENTURY? NOT QUITE

Tom Doctoroff

The Hufftington Post, November 29, 2011

In the narrowest sense, a superpower has the military might to force the world to acquiesce to hegemonic resolve (for example, the Soviet Union). Then there are economic superpowers that influence capital flows and global growth rates. When they struggle, the world does too. Finally, there are soft superpowers, nations that "own" universal values.

American strengths and weaknesses. In response to the brouhaha over the American debt ceiling, a correspondent for the German newspaper Die Welt wrote in July, 2011: "Out of the American twenty-first-century crisis could come the downfall of the dominant power of the twentieth century." His sentiments, perhaps overheated, are a reminder that nothing lasts forever. It is to be hoped that America's disorientation, triggered by the rise of China, political polarization, and a hangover of material self-indulgence, is not permanent. Even if GDP growth slows due to protracted deleveraging, the combination of a growing population and high per capita income ensures continued economic sway. America's military budget, currently eight times that of China, will continue to underpin geopolitical clout, even as the country's status of as an 800-pound gorilla diminishes in a multi-polar world.

American values -- as opposed to its political system -- will have global appeal for generations. Individualism -- the encouragement of society to define oneself independent of society -- does not travel well, but respect for the dignity of the common man touches all hearts. Iconic American brands such as Nike and Coke, vessels of hope, will never go out of style. American pop culture will not be challenged. Superstars -- from Lady Gaga to Michael Jackson to Angelina Jolie to Johnny Depp -- epitomize self-actualization, an aspiration that transcends culture.

(...) [artículo aquí]

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