A LIKEABLE PHENOMENON?
Ram Ruman Ramaswamy
The Asian Age, February 4, 2012
Out of the approximate 845 million users of Facebook, India has now pipped Indonesia to emerge as its second largest user base.
In 2011, India was number 6 on the list. As of February 1, India had as many as 43,497,980 registered users, following a 144 per cent growth in 2011 alone.
Although only less than four per cent of India is active on social networks, this is a sign of things to come. Because not only is the country’s social networking growing a never-seen-before pace, it has also been revealed by a study that Facebook users worldwide do not have any major ‘fatigue’ because of continued usage. The Pew Research Report said Facebook helps the ‘basic human need of being in touch with loved ones and in getting the much needed support when need arises’.
Its easy reach and the ‘sharing’ ecosystem has been a big reason behind the success, added the study.
But is this all really true? Will India, one day, become Mark Zuckerberg’s treasure chest?
(...) [artículo aquí]